Google Map API's could be useful when implemented into an online video game service. After playing an online game with a group of people, the location of other players could be found and displayed by using their IP address. After accepting a friend request, the two people can share their locations and see if they are close together. In this way, a community of local players can eventually be found who share similar interests.
By layering an additional system on top such as the 'Fusion Tables' API, a visual representation of players skill level could be displayed. Over time this could build an interesting depiction of player ability based on geographic location, encouraging local and distant competition between gaming communities.
On the side of developers, a similar tool could be implemented to show where certain types of games are most popular. If a publisher knows which games have been popular in certain areas, they will know where to focus their advertising to take full advantage of consumer demand. Likewise they can investigate ways to boost sales in weak areas.
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